![]() Author’s Expertise: Author expertise considers the author’s topical expertise based on how well-researched previous articles were.Sites that have a history of producing high-scoring articles will have a higher rating. Site Quality: Site quality considers the site’s history of producing well-sourced, informative articles.By applying The Factual’s algorithm across Yahoo’s content, consumers will be able to identify the news as determined by data, not politics.”Įach article receives a credibility and trust score between 1-100% based on four metrics: “We are excited to join Yahoo with our shared mission of bringing trusted news to consumers. “The Factual’s algorithm helps readers understand the complete story and easily get all the facts,” said Arjun Moorthy, co-founder and CEO, The Factual. “The combination of Yahoo’s journalism and our publishing partners' content with The Factual’s news rating algorithm will bring a new level of transparency to Yahoo users, enabling them to make informed decisions on their news sources.” “I’m thrilled to have The Factual join Yahoo in a time when access to trusted information is more critical than ever,” said Matt Sanchez, President & GM of Yahoo Home Ecosystem. The acquisition continues Yahoo’s commitment to bringing trusted news and information to its nearly 900 million consumers worldwide and builds on the company’s future vision of news. The score will provide consumers additional insight into the content they consume and when applied to millions of users, can increase confidence in the news. The Factual’s algorithm will provide Yahoo consumers with a first of its kind analysis of news stories by rating articles with a media bias and credibility score. NEW YORK, NY September 6, 2022- Yahoo announced it has acquired The Factual, an algorithm-driven news rating company. The Factual’s News Rating Technology Powers Transparency and Identifies Media Bias and Credibility in News
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